Don’t communicate the job description and the job requirements when you advertise your vacancies. Job seekers are NOT interested in this. Job seekers want to be informed about why they should take your job. They want to learn from you what is in it for them. What makes this job so great that they should really consider it. This video gives you many practical tips on how to raise the interest of job seekers. It is the second chapter of the Lugera HR Academy. Enjoy!

Is everything clear to you or do you have questions? And remarks? Like to share your experiences? Please do so. And if you are eager for more input, if you would like to discuss the challenges you are facing: book a 30-minute free coaching session with me: gerard.koolen@lugera.com.