Crisis? Or Opportunity in Disguise?
In our last video, we explored the difference between whiners and winners.
Today, let’s talk about what really separates those who survive a crisis… and those who grow from it.
Let’s be honest:
🧨 When revenue drops
📉 When clients vanish
😰 When fear kicks in
…many agency owners and managers freeze. They blame the market, complain about the downturn, and hope for better days.
But the winners?
They act. They lead. They grow.
💥 Three Real-Life Examples of Thriving in Crisis:
🔹 Ukraine War (2022):
While most paused operations, our Ukrainian team relocated, reorganized, and ended the year stronger than ever. Why? Because they chose action.
🔹 Financial Crisis (2008–2010):
Instead of shrinking, we grew our revenue from €22M to €40M: find out how
🔹 COVID-19 (2019–2023):
From a dip in 2020 (€113M) to a dramatic rebound > €243M in 2023. That’s leadership through adversity.
The Secret? Mindset + Action
As Johan Cruijff once said, “Every disadvantage has its advantage.”
Crises force you to decide—will you wait… or will you win?
✅ These are just a few of the strategies that helped take our business from €45,000 per year to €243 million in 2024.
And this is just the tip of the iceberg.
If you’re serious about building a recruitment agency that generates 6-figure profits consistently, and preparing it for a multi-million euro exit, let’s talk.
📩 DM me, email me at gerard.koolen@lugera.com, or call me directly at +31622959248.
Let’s explore how we can partner together to make your agency more successful than you ever imagined.
👉 Follow me for more recruitment & sales intelligence here on LinkedIn
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