45 Years in Sales → My 4-Step Formula
🚨 Most recruiters lose the deal in the first 5 minutes.
Here’s how to win it instead.
After 45 years in sales, I’ve learned that success isn’t about pitching first — it’s about asking the right questions.
My 4-step formula will transform your client meetings:
1️⃣ Qualify your client
Why do they need you?
How do they need you?
Can they afford your services?
Can you deliver?
2️⃣ Identify their needs
What problems do they want solved?
3️⃣ Understand the importance
What’s at stake for them?
Why is it crucial for their business?
4️⃣ Close the deal
“If we solve these issues, can we count on your business?”
💡 Go beyond the vacancy. Ask if it’s seasonal, tied to retention, expansion, or absenteeism. Dig deeper than your competitors.
Preparation is key — research their business, study their online presence, and be ready with targeted questions. Make them feel heard, and they’ll tell you everything you need to close.
This is just the tip of the iceberg. And if you are an ambitious agency owner who doesn’t want to settle for mediocracy contact me to discuss a partnership. I promise you I will support you to reach a lifestyle you don’t dare to dream about, to bring your profits to 6 and 7 digits. To help you exit with millions in your pocket.
Contact me now: gerard.koolen@lugera.com or +31622959248.
Or struggle for at least a decade until you have figured it out yourself.
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